I have found that being aware of the moon’s cycles is helpful in everyday life and in business. In dealing with others I remind myself that people (teenagers!) can be more sensitive in the days immediately leading up to the new moon and the full moon. The new moon is often a time of new beginnings, i.e. new friendships and projects, and has proven to be an ideal time to set new schemes in motion such as business promotions ­people are more receptive from the new moon up until the full moon when, as emotions build, things tend to come to fruition or culmination, or a head. I have observed this trend in my own life and have seen that major events i.e. an awards night, graduations, large dispatch of goods etc. will invariably occur around the full moon. It’s an interesting phenomenon to observe!